Landing Page Doctor: first-screen conversion diagnosis for landing pages

Project

Landing Page Doctor

The situation

When a landing page's first screen converts poorly, the team tends to split: some blame the headline, others the button, and the discussion rarely lands on specific items that can be changed.

Solution

Enter a URL and get a first-screen conversion diagnosis: each item is scored across value communication, calls to action, trust building and page experience, problems are pointed out, and rewrite suggestions are given that can be dropped straight in.